Cold Outreach That Actually Gets Replies

We've reviewed thousands of outreach messages. The ones that work share a few key patterns — and they're probably not what you think. ## The #1 Mistake: Making It About You "I'm looking for a role..." is how 90% of cold messages start. The problem? The recipient doesn't care about your job search. They care about their own problems. Instead, lead with relevance. Show that you've done your homework and that you understand their world. ## The 3-Part Framework Every effective outreach message has three parts: 1. Hook: Something specific about them or their company 2. Bridge: How your experience connects to what they do 3. Ask: A small, specific request (not "let me know if anything opens up") ## Example That Works > Hi Sarah, I noticed your team just expanded into the Pacific Northwest — congrats. I led a similar regional launch at [Company] that grew revenue 40% in 6 months. Would you have 10 minutes this week for a quick intro? If the timing isn't right, I totally understand. ## Follow-Up Is Where the Magic Happens 80% of responses come after the first follow-up. Wait 5-7 days, keep it short and friendly, and add something new (an article, a congratulations on a company milestone). ## The Numbers Game (Done Right) It's not about sending 500 generic messages. It's about sending 50 highly targeted, personalized ones. Quality beats quantity every time. ## Want Help Crafting Your Outreach? Career Launchpad pairs you with a coach who reviews every message before it goes out. Download our free 5-template pack to get started.